About Us



Welcome to The Label Rangkari
I’m Shivani Naruka, the founder and creative force behind The Label Rangkari, a Jaipur-based ethnic wear brand that celebrates the beauty of Indian craftsmanship and tradition.
My Journey
My entrepreneurial journey began on June 5, 2020, when I took a leap of faith and started this venture as an online business. With no prior experience, but a passion for fashion and a desire to create something unique, I embarked on this path. Initially, my parents weren’t supportive, but as they saw my growth and dedication, they eventually became my biggest cheerleaders.
Expanding Our Horizons
As our online business flourished, we decided to take the next step and establish a physical presence in Jaipur. In July 2024, we proudly opened our first store outlet, where customers can now experience our beautiful ethnic wear collections firsthand. This milestone marks an exciting new chapter in our journey, and we’re thrilled to invite you to visit us and explore our designs in person.
Our Mission
At The Label Rangkari, we’re driven by a mission to empower women through fashion. We believe that clothing is not just a piece of fabric, but a reflection of one’s personality, culture, and values. Our goal is to create beautiful, high-quality ethnic wear that makes every woman feel confident, elegant, and proud of her heritage.
Our Values
- Quality: We’re committed to delivering exceptional quality products that exceed our customers’ expectations.
- Sustainability: We strive to reduce our environmental footprint and promote eco-friendly practices in our production processes.
- Community: We believe in building strong relationships with our customers, suppliers, and community.
Our Story
Testimonials



